Digital Commerce & AI Transformation

OVERVIEW

Client: A global children's apparel retailer, Omnichannel Retail

A large omnichannel retailer needed to pivot from store-led growth to a scalable digital-first model capable of supporting a billion-dollar eCommerce business. Zonestra designed and implemented an enterprise data and AI ecosystem — spanning a unified data platform, real-time CDP, predictive ML, and enterprise BI — that drove $690M+ in cumulative digital revenue growth.

IMPACT

$690M+ Cumulative digital revenue growth

3.5× Customer base — 4M scaled to 14M

~300% Improvement in digital conversion

40% Reduction in technical debt

Established scalable Customer 360 (Acxiom) and analytics foundation

CHALLENGE

Digital revenue contribution was <10%, customer data was fragmented, and reporting was manual and inconsistent. The organization lacked a unified view of customer behavior across channels.

SOLUTION

Designed and implemented an enterprise data and AI ecosystem:

Centralized enterprise data platform — customer, sales & behavioral data
Real-time CDP with identity resolution (Acxiom Customer 360)
ML models for personalization & demand forecasting
A/B testing framework for continuous optimization
Tableau & IBM Cognos — Daily, WBR, MBR, QBR reporting cadence
Global Operating Model — Managed Services Engine

Digital Commerce & AI Transformation

Digital revenue contribution was <10%, customer data was fragmented, and reporting was manual and inconsistent. The organization lacked a unified view of customer behavior across channels.

Designed and implemented an enterprise data and AI ecosystem:

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