Client: A U.S.-based omnichannel retailer with financing
Integrated customer and credit analytics to improve targeting and conversion.
IMPACT
~400%Improvement in conversion
$200M+Revenue contribution
↑ ROIImproved campaign effectiveness
↑ LTVBetter customer lifecycle understanding
THE SOLUTION
Zonestra implemented AI and machine learning models using Google Vertex AI integrated with the enterprise data platform — enabling the marketing team to target customers based on both retail behavior and credit signals.
