Services Digital Commerce & AI Personalization

Digital Commerce & AI Personalization

Digital Commerce & AI Personalization

OVERVIEW

Client: A global children's apparel retailer

A large omnichannel retailer initiated a transformation to become a digital-first organization and scale eCommerce into a primary revenue channel.

IMPACT

$690M+ Cumulative eCommerce revenue growth
4.5M→14M Customer base expanded
~300% Increase in digital conversion rates
Customer 360 Enterprise analytics platform established
~40% Reduced technical debt & delivery costs

THE CHALLENGE

Digital capabilities were fragmented across systems, customer data lacked integration, and the organization had limited personalization and analytics capabilities to support growth.

THE SOLUTION

Designed and implemented a Customer Intelligence and Digital Personalization ecosystem:

  • Enterprise Data Platform integrating customer, sales, marketing, and behavioral data
  • Customer Data Platform (Acxiom) with identity resolution across users
  • Web analytics integration (Google Analytics & Adobe Analytics)
  • Machine learning models for segmentation and demand forecasting
  • A/B testing framework (Adobe Target) for personalization
  • Enterprise BI dashboards and reporting framework
  • Global Operating Model — Managed Services Engine

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