Data Platforms Modernization & CDP Enterprise Data Platform & CDP

Enterprise Data Platform & Customer Data Platform

Enterprise Data Platform & CDP

OVERVIEW

Client: A global children's apparel retailer

To support digital growth, the organization required a unified data platform for customer intelligence and personalization.

IMPACT

$690M Enabled revenue growth
↑ Scale Scaled customer base significantly
~40% Reduction in operational cost
~300% Improved conversion

THE SOLUTION

Zonestra implemented a centralized Enterprise Data Platform on Google BigQuery integrating CRM, eCommerce, marketing, and behavioral data — supporting downstream CDP activation, ML models, digital experimentation, and enterprise reporting.

  • BigQuery enterprise data warehouse
  • Integration of CRM, POS, and behavioral data
  • CDP implementation with identity resolution
  • Support for ML models, experimentation, and BI

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