Omnichannel Customer Intelligence & Digital Commerce

OVERVIEW

Client: A U.S.-based retailer with integrated consumer financing

A retail and financing business transformed its digital capabilities to enable a full omnichannel commerce experience, including online purchasing and credit decisioning.

IMPACT

$200M+ eCommerce revenue scaled from <$5M

Unified Customer & credit intelligence platform established

↑ Visibility Improved visibility into digital & credit funnels

↑ ROI Enhanced marketing targeting & campaign performance

~50% Reduced technical debt & operational costs

THE CHALLENGE

eCommerce contribution was minimal, customer and credit data were siloed, and digital analytics and marketing activation capabilities were limited.

THE SOLUTION

Designed and implemented a modern digital commerce data architecture:

Enterprise Data Platform using Google BigQuery integrating retail and credit data
Customer Data Platform (BlueConic) with identity resolution (Acxiom)
Digital analytics framework using Google Analytics
Marketing activation through Oracle Responsys
A/B testing platform (Optimizely) for continuous optimization
Enterprise reporting using Power BI and semantic models
Global Operating Model — Managed Services Engine

Omnichannel Customer Intelligence & Digital Commerce

eCommerce contribution was minimal, customer and credit data were siloed, and digital analytics and marketing activation capabilities were limited.

Designed and implemented a modern digital commerce data architecture:

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