Enterprise Transformation Strategy Omnichannel Data & AI Transformation

Omnichannel Data & AI Transformation

Omnichannel Data & AI Transformation

OVERVIEW

Client: Omnichannel retailer with integrated consumer financing, Headquartered in Houston

A traditional retailer with minimal eCommerce presence (<1%) aimed to build a true omnichannel experience integrating retail, credit, and digital engagement.

IMPACT

$200M+ eCommerce scaled from ~$5M
~400% Improvement in digital conversion
Unified Customer + credit intelligence
~50% Reduction in technical debt
Enterprise-wide visibility into digital and financing funnels

THE CHALLENGE

Disconnected systems across retail, credit, and digital channels limited visibility into customer journeys and lacked support for the company's digital transformation initiatives and eCommerce growth objectives.

THE SOLUTION

Built a unified enterprise data, analytics, and integrated AI ecosystem connecting retail, credit, and digital engagement data.

  • Google BigQuery enterprise data warehouse
  • CDP with identity resolution (BlueConic + Acxiom)
  • Digital analytics tracking across marketing, product & credit funnels
  • Marketing activation via lifecycle segmentation
  • Power BI enterprise reporting — Daily, WBR, MBR, QBR cadence
  • Global Operating Model — Managed Services Engine

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