Omnichannel Data Foundation & CDP

Omnichannel Data Foundation & CDP

OVERVIEW

Client: A U.S.-based omnichannel retailer with financing

Built a unified data foundation connecting retail, credit, digital, and marketing systems.

IMPACT

$200M+ eCommerce growth from $5M

~400% Conversion improvement

~50% Reduction in operational cost

Unified Customer journey visibility

THE SOLUTION

Zonestra implemented a centralized Enterprise Data Warehouse on Google BigQuery integrating retail, credit, marketing, and digital engagement data — enabling customer intelligence, marketing activation, and enterprise reporting.

Centralized BigQuery data platform
CDP with identity resolution
Marketing activation via Oracle Responsys
Power BI enterprise reporting

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