Digital Analytics and Enterprise BI Digital Analytics to Enterprise Reporting

Digital Analytics to Enterprise Reporting

Digital Analytics to Enterprise Reporting

OVERVIEW

Client: Multiple enterprises across retail

Connected digital analytics with enterprise BI to enable end-to-end visibility.

IMPACT

$890M eCommerce revenue scaled from $194M
400% Improvement in digital conversion & funnel performance
75% Reduction in reporting & analytics costs
Real-time Executive dashboards and decision-making

THE SOLUTION

Zonestra designed and deployed digital analytics tracking frameworks and connected them to enterprise reporting platforms — giving leadership real-time visibility from customer acquisition through conversion.

  • Google Analytics & Adobe Analytics implementation
  • Full funnel tracking (Landing → checkout → credit)
  • Integration with CDP and marketing systems
  • Enterprise BI via Power BI, Tableau, Cognos
  • Standardized KPI and semantic models

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