Digital Analytics and Enterprise BI

Zonestra enables organizations to move from fragmented digital tracking and siloed reporting to a unified, enterprise decision intelligence ecosystem. We integrate digital analytics platforms such as Google Analytics and Adobe Analytics with enterprise reporting environments including Power BI, Tableau, and Cognos to provide a 360-degree view of customer behavior and business performance.

Core Competencies

Digital Analytics: Expert implementation of GA4 (Google Analytics) and Adobe Analytics to capture the full customer journey, from anonymous browsing to post-purchase loyalty.

• Data Agents & Self-Service Analytics: Build and deploy data agents to enable self-service reporting across C-level and leadership teams.
• Enterprise Reporting Ecosystems: Transitioning organizations from siloed, manual reporting to automated Power BI, Tableau, and Cognos environments.
• Semantic Layer Development: Building standardized Power BI semantic models to ensure a "Single Version of the Truth" across all departments.
• Experimentation - Funnel, Conversion Engineering: Leveraging A/B testing data from Optimizely and Adobe Target to drive significant improvements in conversion, ROAS and product development.